A mutual benefit is a shared benefit; a shared benefit will endure.

We believe that the standard by which our business relationships should be measured is the degree to which mutual benefits are created. These benefits can take many different forms, and need not be strictly financial in nature. Likewise, while we must try to achieve the most competitive terms, the actions of Mars should never be at the expense, economic or otherwise, of others with whom we work.

Our Mutuality Principle has guided us reliably as we have established successful enterprises in new geographies and cultures. It has enabled us to act as a good corporate citizen, to minimize our impact on the environment and to use the natural resources of our planet wisely and efficiently.

Mutuality of benefits

We depend completely on the strength of our relationships – with our consumers, with fellow Associates, suppliers, distributors and the communities in which we live and work. We believe we will only achieve the best results if we are unselfish in these relationships and give a fair return.

Our consumers

Our faith in quality and value is absolute. Regardless of business pressures, our actions and decisions must reflect the basic truth that, if quality and value are offered, support and success will come in return. Gains that ignore this will be short-lived.

Our Associates, Units and Shareholders

The Mutuality Principle applies equally to all parts of our business. Associates are valued as individuals for their talent and resourcefulness, and are rewarded fairly for their results. Because we recognize that we all have different needs depending on our stage of life, we accept that Associates may choose work style or career options that represent their own most appropriate balance of work within life. Units pursue their objectives for the good of the whole of Mars, in return for which they receive support and resources. In recognition of continued commitment, shareholders receive a fair return on investment.

Our Suppliers and Our Communities

As we negotiate with our suppliers and distributors, we must avoid terms that are harmful to their business while demanding supplies and services from them that will be the best for us.

Mutuality imposes a special obligation on us to respect the environment and develop the most sustainable methods for achieving our goals. Our aim is to return a fair benefit to our local and national communities, increasing their prosperity and quality of life as we benefit from partnership with them.

Corporate Responsibility

Our constant commitment to Mutuality has always given us the highest standards of corporate responsibility. It has consistently underpinned the ethics of our corporate governance, and has helped us deal fairly everywhere we are active. Our Mutuality Principle is at the heart of the bond of trust, respect and honesty that we share with our Associates and our consumers.

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