Mars Fortification & Nutrient Claims Policy

As part of our product portfolio, Mars offers a range of fortified foods that can help consumers meet their specific nutritional needs and that might help support the optimization of health. We offer a number of food and drink products to which essential nutrients have been added for fortification or restoration purposes. The addition of essential nutrients to our foods might be the result of regulatory requirements (e.g., standards of identity), it might be voluntary initiatives done to help address specific micronutrient deficiencies of public health concern or to support the optimization of health. We strive to make products that not only taste great, but that allow people to feel confident about eating and feeding their families and pets. Download and read our full Fortification Policy to learn more. 

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